Last updated on Feb 20, 2024
- All
- Art
- Design
Powered by AI and the LinkedIn community
1
Choose a font family
2
Use a typographic hierarchy
3
Apply a typographic style
4
Here’s what else to consider
Be the first to add your personal experience
Typography is the art and technique of arranging type to make written language readable, attractive, and expressive. It is an essential element of any commercial design project, as it can convey the personality, tone, and message of a brand. In this article, we will explore some typography techniques that can help you enhance your company's brand identity and stand out from the competition.
Top experts in this article
Selected by the community from 4 contributions. Learn more
Earn a Community Top Voice badge
Add to collaborative articles to get recognized for your expertise on your profile. Learn more
1 Choose a font family
When selecting a font family for your brand, you should consider the mood and message of your brand, the legibility and readability of the font, the versatility and compatibility of the font, as well as its uniqueness and originality. For example, Helvetica is a font family that includes different weights, styles, and sizes of the same typeface. Choosing a font family can help you create consistency, harmony, and contrast in your design while reflecting your brand's identity and values to distinguish it from competitors. It is also important to make sure that the font is easy to scan and understand on different devices and platforms, and can adapt to different contexts and formats such as logos, headlines, body text, and graphics.
Help others by sharing more (125 characters min.)
- Kitty Smith Design powerhouse delivering bucket loads of creativity. Branding and UX specialist.
- Report contribution
Thanks for letting us know! You'll no longer see this contribution
Choosing harmonious font pairings can sometimes be a challenge, luckily for us a lot of tools are aware of this, and have updated the software to include font pairing suggestions. This can really help as a starting point and rule out some defines no’s straight away. Ensure your body copy font is clear and accessible. The kerning, line height and font weight has a lot of impact on the accessibility as well as the look. Another fantastic addition to Google Fonts are the new variable fonts, which allow you to custom pick the font weight to complement your other fonts — without restricting you to the default of regular, medium or bold.
UnhelpfulLike Like Celebrate Support Love Insightful Funny - Kitty Smith Design powerhouse delivering bucket loads of creativity. Branding and UX specialist.
- Report contribution
Thanks for letting us know! You'll no longer see this contribution
Choosing harmonious font pairings can sometimes be a challenge, luckily for us a lot of tools are aware of this, and have updated the software to include font pairing suggestions. This can really help as a starting point and rule out some defines no’s straight away. Ensure your body copy font is clear and accessible. The kerning, line height and font weight has a lot of impact on the accessibility as well as the look. Another fantastic addition to Google Fonts are the new variable fonts, which allow you to custom pick the font weight to complement your other fonts — without restricting you to the default of regular, medium or bold.
UnhelpfulLike Like Celebrate Support Love Insightful Funny
2 Use a typographic hierarchy
A typographic hierarchy is a system of organizing and prioritizing text elements according to their importance and function, aiding the reader to navigate and comprehend your design. To create a typographic hierarchy, you can vary the size, weight, color, and style of the text - such as using larger and bolder fonts for headlines and smaller and lighter fonts for subheadings - as well as aligning and spacing the text elements. Additionally, you can use grids and guides like columns, rows, and modules to divide and arrange the text elements in a logical manner. By doing so, you can create visual interest, balance, order, alignment, and breathing room for your design.
Help others by sharing more (125 characters min.)
3 Apply a typographic style
A typographic style is a set of rules and guidelines that define how typography is used in design. It can include aspects such as font selection, font pairing, font size, font weight, font color, font style, alignment, spacing, kerning, tracking, leading, and more. Applying a typographic style to your design can be beneficial in many ways. It can reinforce your brand identity and voice by using typography that matches your brand's personality and tone. It can also enhance design aesthetics and quality by using typography that is appropriate for the design purpose and context. In addition, it can improve design usability and accessibility by using typography that is clear and consistent for the design audience and medium. Typography is a powerful tool that can make or break commercial design. By implementing these techniques, you can create a strong and memorable brand identity that will attract and retain customers.
Help others by sharing more (125 characters min.)
- Kitty Smith Design powerhouse delivering bucket loads of creativity. Branding and UX specialist.
- Report contribution
Thanks for letting us know! You'll no longer see this contribution
Consistency is key to a clear brand message, having guides will support the reasoning behind certain rules of application and can ensure that your typography is always accessible and representative of your brand. As an example a thicker weight font may be able to provide a pop of brand colours whilst still being accessible because of its weight of heading size. In comparison to a body copy font that might be skinnier and smaller so would be better in a darker brand colour for readability.
UnhelpfulLike Like Celebrate Support Love Insightful Funny
4 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
Help others by sharing more (125 characters min.)
Design
Design
+ Follow
Rate this article
We created this article with the help of AI. What do you think of it?
It’s great It’s not so great
Thanks for your feedback
Your feedback is private. Like or react to bring the conversation to your network.
Tell us more
Tell us why you didn’t like this article.
If you think something in this article goes against our Professional Community Policies, please let us know.
We appreciate you letting us know. Though we’re unable to respond directly, your feedback helps us improve this experience for everyone.
If you think this goes against our Professional Community Policies, please let us know.
More articles on Design
No more previous content
- What are the advantages of using motion design in branding and marketing?
- How can you choose the most effective imagery for your design? 2 contributions
- How can you showcase the user experience in your design pitch?
- How do user needs drive conceptual design trends in the industry?
- How can you create a UX portfolio that stands out without professional experience?
- What are some creative ways to pitch remote collaboration tools?
- How can you design sustainably from the start?
No more next content
Explore Other Skills
- Commercial Design
- Commercial Interior Design
- Animation
- Graphic Design
- Graphics
- Photography
More relevant reading
- Brand Strategy What innovative typography techniques can you use to elevate your brand design?
- Web Design How can you use typography to show your website's personality?
- Media Production What are some of the common mistakes and pitfalls to avoid when creating a typography logo?
- Design What are the best ways to use typography and iconography in design?
Help improve contributions
Mark contributions as unhelpful if you find them irrelevant or not valuable to the article. This feedback is private to you and won’t be shared publicly.
Contribution hidden for you
This feedback is never shared publicly, we’ll use it to show better contributions to everyone.
