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Fueled by TikTok, beauty trends went into turbo drive in 2023. And while you may feel the fatigue, the cycle is unlikely to slow down just yet.
"I don’t see TikTok driven revolving door of beauty trends slowing down," says cosmetic chemist and CEO of BeautyStat Ron Robinson. "The volume of new product launches is increasing as is the time spent on social media. Together, this allows creators of diverse backgrounds to continue to put out content that will resonate with their audiences."
In other words, Robinson sees great benefit in having so many voices share space. The question then becomes, which trends will gain the most traction? We have our predictions. Ahead, find out what will take over the beauty industry in 2024, along with insights from Robinson and fellow cosmetic chemist, sustainability expert, and founder of KKT Consultants Krupa Koestline.
Peach Fuzz
Other colors, like blue and brown, will shine too, but there's no denying the impact of Pantone's color of the year. For 2024, it's "peach fuzz"—which we spotted glimmers of in the makeup at Prabal Gurung.
Ombré Everything
Grown-out roots are cool! And not only is ombré hair back (see: It girl Sofia Richie's subtle color here), but lips and nails are getting in on the gradient action too.
A New Outlook on Injectables
There's much excitement in the derm world about Skinvive by Juvederm, the first intradermal microdroplet injection approved in the U.S., that replenishes skin's hydration without changing the shape or volume of the cheeks. It's like an injectable moisturizer.
And although downtime is minimal, there are also more—and improved—post-treatment skincare options for this and other procedures. "With the rise of med spas, we will see an uptick in the aftercare product segment for medical procedures," says Koestline.
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Beyond Body Lotions
Body serums, like the latest from Kopari, are becoming more mainstream; in fact, searches for "body skin care routine" increased a whopping 1,025 percent on Pinterest. Expect to see entire routines targeted to the skin below your neck as this category broadens.
Peptides and Proteins
If you follow Hailey Bieber's line Rhode closely—or really, any skincare brand—you've likely been hearing more and more about peptides. "Peptides are amino acids that make up certain proteins that are critical for making skin function at its best," explains Robinson. "There are many different types of peptides used in skincare, from those that act as messengers to signal your cells to stimulate collagen and elastin to neuropeptides, which are peptides that signal your facial muscles to relax so as to smooth out wrinkles."
Robinson is particularly intrigued by the latter: "Though neuropeptides are not new, I’m seeing some big innovations in these peptides that may deliver more significant results than the current neuropeptides on the market. So effective, they might truly be Botox-alternatives," says the cosmetic chemist.
Fun with Fermentation
"In the ever-evolving world of biotechnology, we are witnessing groundbreaking developments in the use of fermented ingredients," says Koestline, noting that the process started out in the world of food and beverage (think: kombucha). But fermentation has several benefits in skincare: "From lab-grown plants to post-biotics to fermented skincare actives, biotech, and fermentation will continue to open up new frontiers in sustainable and innovative product formulations," she says.
SHOP Glow Recipe Cloudberry Bright Essence Toner, $38, sephora.com
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Nice and Niche
According to Koestline, inclusivity doesn't mean making a single product that works for everyone. "One-size-fits-all [products] are so last year!" says the chemist. "As consumer preferences diversify, we are observing a rise in niche product segments catering to specific tastes, needs, cultural preferences, gender expressions, and lifestyles."
In other words, brands that cater to those experiencing menopause (like Naomi Watts's Stripes) or Eadem skincare (designed for melanated skin) have an edge. "This trend underscores the importance of understanding and catering to the unique desires of different consumer groups," she says.
Lindy Segal
Lindy Segal is a beauty writer and editor. In addition to regularly contributing to BAZAAR.COM, she also writes for Glamour, People, WhoWhatWear, and Fashionista, among other publications. She lives in New York City with her Chihuahua mix, Barney.
