(Philadelphia, July 9 2018)– LaColombeCoffee Roasters, leader in third-wave specialty coffee, beverage innovator andready-to-drink coffee disruptor,is proud to announce a donation of at least $100,000 and year-long commitment to the mission of the National Park Foundation (NPF), the official nonprofit partner of the National Park Service.
LaColombeshares the passion and responsibility to protect and preserve our country’s natural, cultural, and historical treasures so that generations to come can also appreciate the beauty and history of the United States. As part of this partnership with the National Park Foundation, LaColombewill donate 5 cents to NPF for every specially marked Triple and Vanilla Draft Latte can sold - cans available for limited time only.
“Growing up in the Northwest, I’ve spent the bulk of my time hiking, trekking, and traversing our national parks. I’ve hiked Mount Rainier over a dozen times. Just last year I took my family out to Yellowstone so my kids could enjoy what I’ve grown up loving,” said Todd Carmichael, LaColombe’sCEO and co-founder. “Here at LaColombewe value adventure, exploration, and nature, and are incredibly proud to partner with the National Park Foundation.”
No stranger to travel and the great outdoors, LaColombe’sCEO and Co-Founder Todd Carmichael, is the first American to make a solo trek across Antarctica to the South Pole, on foot unassisted and unaided, capturing the World Speed Record. His near-death adventure was the subject of an award-winning documentary entitled “Race to the Bottom of the Earth” (2010), which aired on the National Geographic Channel. In addition, Carmichael hosted Travel Channel’s Dangerous Grounds, where his globetrotting adventures in search of the finest coffees in the world are captured on video.
The National Park Foundation protects America’s special places, connects people to them, and inspires the next generation of park stewards. From preserving hiking trails in places like Mount Rainier and Zion to facilitating significant donations for new national parks like Pullman National Monument, NPF’s work in the national parks depends on the support of people nationwide. The National Park Foundation strengthens America’s national parks and programs through private support, safeguarding our heritage, and inspiring generations of national park enthusiasts.
“Enjoy your coffee even more now knowing that it supports America’s treasured places,” said Stefanie Mathew, vice president of corporate partnerships at the National Park Foundation. “Partners like LaColombenot only contribute much-needed financial support, they also inspire more people to discover the many ways they too can help care for national parks.”
In addition to the financial contribution, LaColombehot coffee cups in cafes nationwide will also be rebranded during the year, highlighting different pieces of artwork inspired by national parks. LaColombewill also host, in partnership with like-minded brands, three travel sweepstakes where a winner will have the opportunity to bring a friend on a trip of a lifetime to Acadia National Park, Yellowstone National Park, and Joshua Tree National Park.
Learn more about the National Park Foundation’s mission and enter to win a trip of a lifetime to one of our country’smost treasurednational parks atwww.lacolombe.com. Fans and followers who post photos on social media using #KeepAmericaWildwill be in the running to win a year supply of Draft Latte.
ABOUT LA COLOMBE
LaColombe(www.lacolombe.com) is a leading coffee roaster known for ethical, long-term trade practices with growers. Considered one of the pioneers of the third wave of coffee, it provides signature classic blends and exceptional single-origin coffees tocafés, hotels, restaurants and retailers around the world. In addition, the company owns and operates 30cafésin Philadelphia, New York, Chicago, Boston, Los Angeles and Washington, D.C. – with additional locations and new markets scheduled to open in 2018. The company has also made headlines in the ready-to-drink business with its DRAFT LATTE(™) – the world’s first-ever textured cold latte.
ABOUT THE NATIONAL PARK FOUNDATION
Celebrating 50 years, the National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and ENGAGE the next generation of park stewards. In 2016, commemorating the National Park Service’s 100th anniversary, the Foundation launched The Centennial Campaign for America’s National Parks, a comprehensive fundraising campaign to strengthen and enhance the future of these national treasures for the next hundred years. Find out more and become a part of the national park community atwww.nationaparks.org.
